HeadData Marketing Analytics Hub
MTA vs Last Click: So What’s the Difference?
Multi-touch attribution or last-click? A breakdown of the difference, the views of Avinash Kaushik and Google, and why mature teams use both models.
Practical methodology
Multi-touch attribution or last-click? A breakdown of the difference, the views of Avinash Kaushik and Google, and why mature teams use both models.
Verified sources and examples
HeadData editorial content separates verified facts, illustrative examples, methodology and product evidence.
From knowledge to action
Related Platform, Solutions and Pricing pages connect each methodology to practical marketing operations.